SEO Bar, by Detrás Co.
Find out where guests lose you before they reach your door.
A free score on the eight things guests check before they pick a bar or restaurant: your listings, menu, Google results, speed, booking link, Instagram, and TikTok. In your inbox within one business day.
Get your free score
Guests decide before they walk in.
Wrong Sunday hours on Yelp send a regular to a locked door. A PDF menu Google can't read hands the search to the place down the street. Small gaps like these cost you seats on the nights you need them most.
A great restaurant shouldn't get outshined by mediocre marketing.
What we check
- Listings match. Google, Yelp, and Apple Maps show the same name, address, phone, and hours as your site.
- Menu as text. Your menu lives on a web page, not a PDF or photo, so Google and AI search can read it.
- Menu and restaurant schema. The code behind your site tells Google your hours, price range, and menu, so it can show them in results.
- Title and meta. The words in your Google result name your place, what you serve, and where.
- Mobile speed. Your site loads fast on a phone, before the guest gives up.
- Booking link. A reservation or order button sits on the first screen, so nobody hunts for it.
- Instagram. Linked from your site and posting recently. Guests check it to see you're open and busy.
- TikTok. Same test as Instagram. No account yet scores amber, not red.
Fix the reds, and the guests searching tonight find your real hours, your menu, and a button to book.
How it works
- Tell us your spot. Name, website, email. Thirty seconds.
- We run the checks. By hand, against your live listings.
- Get your score. Eight colors and your three most useful fixes, within one business day.
Who runs the checks
Detrás Co. is a Denver marketing team for independent restaurants and bars, with nearly 45 years combined between hospitality and marketing. We've worked the floor. We know marketing comes last when service gets busy, so the check takes you thirty seconds and a partner runs it, not a junior account manager.
Rather talk now? Book a strategy call.
Want the whole picture? The $500 Tech Stack Review maps every tool you pay for and where your guest list lives.
Questions
Is it really free?
Yes. No card, and no call required. If you want help with what's red, reply to your score email and we'll set up a call.
Who sees my score?
Only you and Detrás Co. We never publish or share scores.
How is it scored?
Eight checks, each green, amber, or red, graded by the same written rules for every bar and restaurant. Your email shows what we found next to each color, so you can see why.
Do I need TikTok?
No. A missing account scores amber. Red is for an account linked from your site that has gone quiet, or a broken link.
Why "SEO Bar"?
SEO is how people find you on Google. The bar is your score: eight segments, one per check. And it's built for bars.
Is it only for Denver?
We built it for Denver bars and restaurants. The checks work anywhere.